“I have no doubt that in 2025 I will be the highest paid athlete in the world”


ANDthe message of Ilia Topuria (15-0-0) has always been clear: wanting to be among the greatest. An ambition that he is fulfilling step by step after his successes in the octagon. He is already the UFC featherweight champion and now he is waiting for the moment to defend it while Your brand, and your income, multiply everywhere.

He was asked about the latter recently. And his response did not leave anyone indifferent. “I have no doubt that in 2025 I will be the highest paid athlete in the world,” was Ilia Topuria’s message on the ‘Webpositer’ podcast published this week. Almost nothing.

I have no doubt that in 2025 I will be the highest paid athlete in the world

Ilia Topuria

A ‘fight’ in which the Spanish-Georgian fighter will face Cristiano Ronaldo. And in 2023, the Portuguese, at 40 years old, reached the position of highest-paid athlete according to a study by ‘Sportico’: with total income of 275 million euros, Coming mostly from his salary and sponsorships, Cristiano topped the list of the 100 athletes with the highest income.


The reference they gave to Ilia, however, was around 130 ‘kilos’ per year… although also with CR7 as the protagonist. In 2025, meanwhile, Topuria hopes to continue defending the featherweight title and, why not, attack one more such as the BMF. All, of course, fighting at the Santiago Bernabéu before 80,000 spectators in an event that would be historic.

The ‘boom’ of the Ilia Topuria brand

And what is clear is that Ilia Topuria has data that supports her words. She is a true global superstar. In a talk at ESIC to talk about the ‘Topuria phenomenon’, both he and his team, led by Valentín Hernández, his PR & Brand Manager, showed an audit requested from Nielsen in which they talked about it.

The numbers are impressive:

  • 21,000 global media mentions in the first quarter of 2024
  • Increase in coverage of Topuria in global media: +166%
  • At least 90 different countries have published an article about Topuria
  • 116,000 mentions on Twitter in the first quarter of 2024 alone
  • Over 6 million followers on all their social networks
  • #1 ATHLETE in terms of engagement on Instagram (15.24%)
  • 86% growth on Instagram
  • +2M followers on Instagram since the beginning of 2024

Without a doubt, data that places him as a leading media and sports figure.

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