the (pen)last bullet of the television revolution, in your hand

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Since the arrival of OneToro in February 2023, many fans have wondered what this streaming channel could contribute to bullfighting. Bullfighting had been linked to the monopoly of Telefónica for several decades, a channel dedicated exclusively to the world of bullfighting that had supported the festival in the toughest years, those where The pandemic threatened to put an end to a sector with a certain immobility and always with low lights.

With the lack of the necessary support from the television of all Spaniards and only supported by a bunch of regional organizations that “they put their foot down”the fan viewed with some uncertainty the change that meant replacing Toros de Movistar with OneToro, a platform that came to innovate in a world where innovation, despite the redundancy, has always been viewed with a certain amount of suspicion for fear of losing the essence of the show.

The arrival of OneToro meant the presence of a new member on the television boardthat where Movistar bulls It also had its place to provide muscle to a bullfighting that should benefit from all of this. But once Movistar lost the rights to the large squares, it decided to cut its ponytail. After several decades at the forefront of bullfighting programming, a painful decisionboth for the network and for the fan, who saw how A period of more than 30 years of unwavering support for the world of bullfighting came to an end.

After a first season where things went fairly well, The private network decided to go one step further and opt for a new format in the run-up to the celebrations that would have fans hooked., the one where he felt involved and identified. For all this, it was decided to bet on Ignacio de la Puerta, creator and screenwriter of a series that has caused a sensation in this April Fair, the one where Daiki, a Japanese lover of bulls, has managed to make the fans smile. The Sevillian has also been in charge of ‘Bullfighting Stories’, a section where Álvaro Acevedo has tried to make known the keys to the world of bullfighting from another point of view.

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Some previews that have also been published on social networks of said platform for the enjoyment of fans who have followed en masse these videos published by OneToro. In addition to talking about the celebration itself, some brushstrokes where those who appeared for the first time at the bullfight found a mirror to look at themselvesa place where they explained everything that surrounds the most wonderful party in the world.

And that is precisely where Daiki appears, a Japanese who little by little has entered a world that is too rigid and constricted, one where he has always been spoken to in a non-informative way, using expressions that only those who are involved in the party know. Making known various aspects of the festival in a colloquial way has helped many fans get hooked and learn about bullfighting in an easy and simple way.

The bullfighting festival must be opened to the world and made available in an educational way to all those who feel a true interest in it. Outside of the celebrations themselves, OneToro’s greatest success has come from this type of programming, the one where everyone has felt identified thanks to a fresher and more current type of format. Without a doubt, the job of all of us who are dedicated to bullfighting information is to do it by and for the fan, the one who sits on a bench or watches the celebration on television, hence It is essential to educate him and teach him what steps must be taken so that the bullfighting festival does not lose its essence or its rigor.

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